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Over the last 10 years Intuitive Health's commitment to the community is second to none. Our team members are constantly recognized in the community and can hold their heads high knowing they deliver honest billing and top notch care. This commitment has been recognized by our peers and awarded numerous times. Here are just a few:
- 2018 SMU Cox Business School Top 100 Private Business in DFW #45
- 2017 SMU Cox Business School Top 100 Private Business in DFW #52
- 2016 SMU Cox Business School Top 100 Private Business in DFW #64
- 2018, 2017, 2016 Readers Choice: Top ER, Top Urgent Care, Top Physician
- 2017, 2016, 2015, 2014, 2013 Frisco Business of the Year Nominee
- 2015, 2013 Winner Frisco Business of the Year
- 2016, 2015, 2014, 2013, 2012, 2011 DMagazine Best Of
- 2018, 2017, 2016,2015,2014 Top Charitable Business of the Year - Frisco
- 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 Best of Living Magazine
The Intuitive team donating lunch and funds for Keller Texas First Responders and their Fallen Hero's Fund.
Intuitive commits significant resources to educators in the communities it serves. The Classroom Cash contest has become a corner stone and gets over 100k social media mentions per month during the school year on Facebook, Twitter, and LinkedIn.
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Our Partners
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Baptist Health Floyd (Kentucky & Indiana) Founded in 1953, Baptist Health Floyd, formerly known as Floyd Memorial Hospital and Health Services, is a 225-bed, acute care regional healthcare provider with one of Southern Indiana’s most advanced comprehensive cardiac surgery programs. Part of nine hospitals in the...Read More
Louisville, Kentucky-based Baptist Health system, the hospital offers 69 points of care in a full continuum from inpatient care to rehab services to home care. Services include cardiac surgery, thoracic and vascular services, orthopedics, spine care, wound care, pain management, sleep care, a full range of women’s services including obstetrics, cancer care, diabetic treatment and weight management services. The cancer center’s breast program is the only program in Southern Indiana to be accredited by the National Accreditation Program for Breast Centers (NAPBC). The hospital is also designated Pathway to Excellence for excellence in nursing services by the American Nursing Credentialing Center.
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Baptist Health Care (Navarre, Florida) is a community-owned, not-for-profit health care organization based in northwest Florida that is committed to helping people throughout life’s journey. The organization is a proud member of the Mayo Clinic Care Network. A 2003 Malcolm Baldrige recipient, Baptist continuously...Read More
continuously strives to be a national leader in quality and service. Baptist Health Care includes three hospitals, four medical parks, Andrews Institute for Orthopaedic & Sports Medicine, Footer link to Lakeview Center and a large network of primary care and specialty physicians. With more than 6,500 employees and employed physicians, Baptist Health Care is the second largest non-governmental employer in northwest Florida.
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Bayhealth (Delaware) Bayhealth’s mission is to strengthen the health of our community, one life at a time. As central and southern Delaware’s largest healthcare system, Bayhealth is comprised of Bayhealth Hospital, Kent Campus and Bayhealth Hospital, Sussex Campus, the freestanding Emergency Department in Smyrna ...Read More
as well as numerous satellite facilities and employed physician practices encompassing a variety of specialties.
Bayhealth is a technologically advanced not-for-profit healthcare system with more than 4,000 employees and a medical staff of more than 400 physicians. Bayhealth is an affiliate of Penn Medicine for Heart and Vascular, Cancer and Orthopedics. In Fiscal Year 2020, Bayhealth recorded 96,820 emergency department visits, 18,574 patients admitted to beds, 2,241 births, and provided $68.16 million in unreimbursed care to patients. Hide Details View Bayhealth Jobs |
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HonorHealth (Arizona) With an expansive network of more than 400 physicians and other providers serving patients in more than 70 locations across the Valley, HonorHealth Medical Group is delivering the care you want, when and where you need it most. With roots dating back to 1996, HonorHealth Medical Group ...Read More
delivers primary and specialty care as well as urgent care services. Physicians treat patients of all ages. You’ll find practice locations in the cities where you live, work and play, including Anthem, Cave Creek, Glendale, Mesa, Peoria, Phoenix, Scottsdale and Tempe.
Many HonorHealth Medical Group primary care practices have earned recognition as patient-centered medical homes by the National Committee for Quality Assurance. The distinction is granted only to primary care practices demonstrating the highest commitment to care coordination and communication. Both of these factors improve care quality while lowering costs. Hide Details View HonorHealth Jobs |
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Legacy ER & Urgent Care pioneered retail healthcare in 2008, and was one of the nation’s first healthcare facilities to offer both urgent care and emergency room treatment options under one roof. Legacy is building an exceptional customer service program, with industry-leading ratings by providing transparent...Read More
billing, and creating welcoming clinical environments with one-on-one access to board-certified, emergency-trained physicians.
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Med Center Health is a not-for-profit, integrated healthcare system serving the Southcentral Kentucky region. The health system includes hospitals in Bowling Green, Albany, Caverna (Horse Cave), Franklin, Russellville and Scottsville. Combined, the hospitals comprise 548 acute care beds, 110 extended care beds ...Read Moreand 600+ on-staff physicians and advanced practice providers in more than 50 specialties. Med Center Health has more than 4,000 employees and over 200 employed providers. Annually, Med Center Health provides over $126 million in community benefit. Learn more at medcenterhealth.org
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OU Health At OU Medicine, their mission is leading health care. Their vision is to be the premier enterprise for advancing health care, medical education and research for the community, state and region. Through Their combined efforts they strive to improve the lives of all people. Oklahoma University Medicine is comprised of...Read More
the OU Medical Center, The Children’s Hospital, the OU Medical Center in Edmond, OK., and the OU College of Medicine.
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Premier ER & Urgent Care is a state-of-the-art facility providing timely and affordable care to the residents of Central Texas. Fully staffed with experienced doctors and providers, nurses, radiology techs, and support staff our modern facilities are both comfortable and clean. In addition to X-ray, Ultrasound, CT Scan, and full-...Read More
service labs, Premier ER & Urgent Care also offers a comprehensive line of occupational health services. With Thumbs Up Compliance we have you covered from pre-employment to post-accident and everything in-between.
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Presbyterian Healthcare Services exists to improve the health of patients, members and the communities we serve. Presbyterian is a locally owned, not-for-profit healthcare system of eight hospitals, a statewide health plan and a growing multi-specialty medical group....Read More
Founded in New Mexico in 1908, it is the state's largest private employer with more than 11,000 employees.
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ProMedica (Maumee, OH) is a mission-based, not-for-profit health and well-being organization headquartered in Toledo, Ohio. It serves communities in 28 states. The organization offers acute and ambulatory care, an insurance company with a dental plan, and post-acute and academic business lines....Read More
The organization has more than 49,000 employees, 12 hospitals, 2,500+ physicians and advanced practice providers with privileges, 1,000+ healthcare providers employed by ProMedica Physicians, a health plan, and 335+ assisted living facilities, skilled nursing centers, memory care communities, outpatient rehabilitation clinics, and hospice and home health care agencies. Driven by its Mission to improve your health and well-being, ProMedica has been nationally recognized for its advocacy programs and efforts to address social determinants of health. For more information about ProMedica, please visit promedica.org/aboutus.
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Riverview Health is comprised of a full-service, 156-bed hospital in Noblesville and a hospital in Westfield with 16 beds. Also included are 23 primary, immediate and specialty-care facilities in Hamilton County. Riverview Health provides comprehensive inpatient and outpatient services in more than 35 healthcare...Read More
specialties and has been frequently recognized for its clinical and service excellence. National achievements include Healthgrades America's 100 Best Hospitals for Orthopedic Surgery award (2019) and Outstanding Patient Experience award (2017-2018). Leapfrog Group awarded Riverview Health an A grade—the highest grade possible—for patient safety in 2017. As one of the largest employers in Hamilton County, Riverview Health recently received the Five-Star AchieveWELL Award through the Wellness Council of Indiana and was honored at the 2017 Indiana Health and Wellness Summit.
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UF Health Central - Eustis is an award-winning, not-for-profit health care system and the largest, most comprehensive provider of health care services in the region. We care for patients in Lake, Sumter and Marion counties through inpatient acute hospital services at UF Health The Villages® Hospital and UF Health...Read More
Leesburg Hospital, inpatient rehabilitation services at UF Health The Villages® Rehabilitation Hospital, 24/7 emergency care at UF Health The Villages® Hospital Freestanding E.R. at Brownwood and diagnostic laboratory services at several locations. As a premier health care provider, UF Health Central Florida takes pride in providing progressive, innovative technology, along with building strong relationships with patients, families, physicians and residents of the communities we serve.
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UF Health Jacksonville (UFHealthJax.org) is a private, not-for-profit hospital, part of University of Florida Health, a world-class academic health center that combines leading-edge research at campuses around Florida with outstanding clinical care at a network of hospitals around the state. In Jacksonville, UF Health...Read More
includes University of Florida faculty, residents and fellows within the UF College of Medicine – Jacksonville, who team up with outstanding caregivers and other employees to provide state-of-the-art services to residents throughout Northeast Florida and Southeast Georgia. Our mission is to heal, to comfort, to educate and to discover, in an environment where exemplary medical care complements outstanding service.
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Director, B2B Marketing Job – Plano, TX
Why You'll Love This Job
Location: Remote (requires ~20% travel as needed)With centers located nationwide, Intuitive Health provides health system partners a vital bridge from fee for service to value-based care by improving inappropriate ER utilization in a way that benefits patients directly which creates loyalty, repeat visits, and site-level profitability. These centers provide better access and better service to patients by eliminating the need to choose between visiting an ER or urgent care. In Intuitive operated centers, patients will experience short wait times, and concierge level customer service. Our vision is to simplify how patients access healthcare while elevating the patient experience. This is an excellent opportunity to join us in our mission to simplify access to high quality emergency and urgent care!
About Intuitive Health
Founded in 2008, Intuitive Health/Legacy ER & Urgent Care has become the Nation’s leading provider of high-quality outsourced Emergency and Urgent Care built on the foundation of Servant Leadership; a culture of influencing people to work toward goals for the common good with character that inspires confidence. By utilizing a retail care approach to access & customer service, Intuitive Health has consistent double-digit level growth since inception. Intuitive is now the largest provider of hybrid (Emergency and Urgent Care) retail healthcare services in the US.
Position Overview:
Intuitive Health is seeking a Director, B2B Marketing to own development of our B2B marketing direction and drive measurable business growth in partnership with business development. This role reports directly to SVP Marketing and maintains a dotted line reporting relationship to the Chief Growth Officer.
This leader will own brand positioning and messaging for B2B audiences and build integrated campaigns that generate awareness, engage C-suite decision-makers, and create qualified opportunities. Central to this role is establishing and amplifying Intuitive Health leadership position in on-demand medical service delivery clearly articulating how our hybrid ER and urgent care model delivers an unmatched patient experience at an affordable price in a market where few patients are satisfied with the status quo.
You’ll be responsible for creating, socializing, and operationalizing the comprehensive B2B marketing plan targeting health system decision-makers across our corporate website, LinkedIn, HubSpot (Marketing Hub), and Salesforce CRM, ensuring consistent messaging, clear value propositions, and measurable impact.
You will be the architect of our B2B marketing engine in partnership with business development to align target accounts, buyer personas, and account-based marketing efforts. You will independently develop the annual marketing strategy, present it to executive leadership for alignment, and then lead its execution through cross-functional teams and agency partners. This position requires a leader who can translate business objectives into a detailed, actionable plan and manage it from concept to completion, ensuring every initiative drives toward our pipeline, revenue and category-leadership goals.
What You’ll Impact
- Market Leadership in On-Demand Care: Define and continually reinforce Intuitive Health’s leadership position in on-demand medical services delivery through clear, compelling positioning and messaging for health system C-suite executives.
- A Unified Strategic Plan: Deliver a clear, documented, and executive-approved annual B2B marketing plan with quarterly reviews that guide all campaign, content and awareness efforts.
- Executive Alignment & Buy-In: Foster strong relationships with leadership, ensuring the marketing plan is understood, supported, and integrated with business development objectives.
- PR & Awareness: Elevate Intuitive Health’s visibility with health system leaders through PR, industry media, conferences, awards, and thought leadership that showcase our differentiated model and results.
- Operational Excellence: Establish a predictable planning and execution rhythm, enabling teams to work efficiently and effectively toward shared goals.
- Measurable Business Growth: Directly influence key business outcomes, including pipeline growth, qualified meetings for business development, and increased engagement with health system executive decision-makers.
Responsibilities
- Strategic Plan Development: Independently create a comprehensive annual/quarterly B2B marketing plan, defining objectives, strategies, key initiatives, budget allocations, resourcing needs, and success metrics.
- Positioning & Messaging Leadership: Lead development and ongoing refinement of Intuitive Health’s B2B positioning, value propositions, and narrative for health system C-suite executives and their leaders. Translate complex clinical, operational, and financial benefits into clear, compelling stories that resonate with C-suite stakeholders (CFO, COO, CSO, CMO, etc.).
- Executive Socialization & Alignment: Present the draft plan to executives (SVP Marketing, CGO, and others), facilitate feedback sessions to refine the strategy, and secure final approval and alignment across the organization.
- Plan Operationalization: Lead the execution of the finalized plan by delegating to and coordinating with internal teams (content, design, digital) and external partners. Develop clear work-back schedules, governance models, and KPI dashboards to ensure accountability.
- Program Management & Governance: Run the ongoing management of the marketing plan, including a regular cadence for progress reviews, risk and issue tracking, and change control. Conduct post-mortems to capture learnings and refine future planning cycles.
- Campaign, PR & Channel Oversight: Guide the strategic use of key channels—including earned media and our corporate website, LinkedIn, HubSpot, and Salesforce—as levers within the overall plan to achieve desired outcomes. Additionally, identifying and supporting conference/speaking opportunities Intuitive Health leaders at major healthcare industry events.
- Sales Enablement Integration: Ensure the marketing plan includes the creation and delivery of critical sales enablement materials (decks, one-pagers, case studies) that align with the buyer journey and support business development efforts.
- Performance Measurement & Reporting: Define and track KPIs (e.g., pipeline influenced, meetings booked, executive engagement scores, share of voice, PR/media impact, conference engagements) and deliver regular performance reports to leadership, translating data into actionable insights.
- Brand Stewardship: Safeguard brand standards and ensure a consistent, compelling brand message is delivered across all B2B touchpoints. Ensure that all awareness, PR and conference activities reinforce our core positioning as the market leader in on-demand, patient-focused healthcare service delivery.
Skills & Qualifications
- Bachelor’s degree in marketing, communications, business, or related field.
- 8+ years of progressive B2B marketing experience, including ownership of annual/quarterly marketing plans and multi-channel campaign portfolios targeting C-suite executives
- Demonstrated success leading cross-functional initiatives without direct reports; proven ability to influence executives, peers, and partner teams
- Strong program/portfolio management skills: governance, work-back schedules, dependency/risk management, change control, and post-mortems
- ABM experience targeting complex buying committees that include c-suite executives; partnership with business development to shape pipeline and deal acceleration
- Hands-on with marketing tech: HubSpot Marketing Hub (automation, segmentation, nurtures, landing pages), Salesforce CRM (campaigns, attribution), and reporting dashboards
- Experience guiding web, LinkedIn (organic/paid), email, and content strategy as levers within an integrated plan
- Proven experience with PR, thought leadership and industry awareness programs
- Excellent writing skills for executive audiences (plans, narratives, one-pagers) and the ability to translate strategy into clear briefs for specialized teams
- Comfort operating as a high-impact individual contributor in a lean environment while orchestrating work across internal teams and agencies